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What We Do

Promoting plant-based food policies as solutions to environmental, public health, and animal welfare issues in Canada and beyond
government-funding

Government Funding

Canada is a world leader in pulse production, a key element of a sustainable food system. We work with the government to invest in plant foods farming, processing, & innovation.

fair-regulations

Fair Regulation

Plant-based products that replace traditional animal foods deserve fair market access. We defend and promote the rights of plant-based businesses to sell their products.

climate

CLIMATE & DIET

Given the clear link between animal foods and climate change, we lobby the government to promote plant-based eating as part of its sustainability strategy.

family

TRANSPARENT LABELLING

Research shows consumers respond to informational labels. We push for clear labelling that indicates the health, environmental, and animal welfare impacts of foods.

political-leadership

POLITICAL LEADERSHIP

Governments should lead in serving only environmentally friendly and healthful foods at official functions. We educate leaders on how and why.

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AD-FREE SCHOOLS

Dairy is linked to a wide range of health problems and has an oversized environmental impact. We work with parents and educators to keep dairy marketing out of schools.

saturated-fat-tax

SATURATED FAT TAX

We lobby for saturated fat taxes, which policy experts are increasingly proposing to protect our health and environment, and offset significant public costs associated with poor diets.

easy-access

EASY ACCESS

We work with cities to ensure all municipally licensed facilities have plant-based options. Good food choices should be easy food choices.

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